SWOT analysis

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A SWOT analysis is a simple framework into which an individual or a group can organise some thoughts. SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and will help you clarify these issues and gain a more strategic understanding of your current situation. A SWOT does not lead directly to new goals or objectives – refer to Tool 1.9 for that step.

SWOT analysis template

Open PDF to print SWOT analysis template as below

A SWOT analysis is a simple framework into which an individual or a group can organise some thoughts. SWOT stands for Strengths, Weaknesses, Opportunities and Threats and will help you clarify these issues and gain a more strategic understanding of your current situation. A SWOT does not lead directly to new goals or objectives – refer to Tool 1.9 for that step.

SWOT Analysis Template

Strengths Weaknesses
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
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8. 8.
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10. 10.
Opportunities Threats
1. 1.
2. 2.
3. 3.
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5. 5.
6. 6.
7. 7.
8. 8.
9. 9.
10. 10.

Critical Success Factors

Review the items you have listed in your SWOT and consider what needs to happen in each to:

  • Build on your strengths
  • Eliminate or minimise your weaknesses
  • Exploit opportunities (usually using your strengths)
  • Develop strategies to deal with threats

These critical success factors (CSFs) become a key component in formulating your business plan, you can write them down in the spaces below.

Critical Success Factor 1:

Critical Success Factor 2:

Critical Success Factor 3:

Critical Success Factor 4:

Critical Success Factor 5:

Critical Success Factor 6:

Critical Success Factor 7:

Critical Success Factor 8: