1.11 - SWOT analysis tool

Download the full module

A SWOT analysis is a simple framework into which an individual or a group can organise some thoughts. SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and will help you clarify these issues and gain a more strategic understanding of your current situation. A SWOT does not lead directly to new goals or objectives – refer to Tool 1.9 for that step.

Open PDF to print SWOT analysis template as below

SWOT Analysis Template

Strengths		Weaknesses
1.		1.
2.		2.
3.		3.
4.		4.
5.		5.
6.		6.
7.		7.
8.		8.
9.		9.
10.		10.
Opportunities		Threats
1.		1.
2.		2.
3.		3.
4.		4.
5.		5.
6.		6.
7.		7.
8.		8.
9.		9.
10.		10.

Critical Success Factors

Review the items you have listed in your SWOT and consider what needs to happen in each to:

Build on your strengths
Eliminate or minimise your weaknesses
Exploit opportunities (usually using your strengths)
Develop strategies to deal with threats

These critical success factors (CSFs) become a key component in formulating your business plan, you can write them down in the spaces below.

Critical Success Factor 1:

To build on Strength 1 I/we have to:

Critical Success Factor 2:

To build on Strength 2 I/we have to:

Critical Success Factor 3:

To eliminate Weakness 1 I/we have to:

Critical Success Factor 4:

To eliminate Weakness 2 I/we have to:

Critical Success Factor 5:

To Exploit Opportunity 1 I/we have to:

Critical Success Factor 6:

To Exploit Opportunity 2 I/we have to:

Critical Success Factor 7:

To deal with Threat 1 I/we have to:

Critical Success Factor 8:

To deal with Threat 2 I/we have to: